.NEARLY ONE BILLION individuals are actually directing their votes in India's overall political election. It is the largest autonomous exercise in history-- and could possibly additionally be the best pricey. Investing is anticipated to get to 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Research Studies (CMS), an Indian charitable. That will be much more than double the volume invested in the previous political election in 2019 and also exceed the cash money sprinkled in The United States's presidential political election in 2020. Why do Indian political celebrations spend such large amounts?